what it is and how to use it correctly

Google Trends is a free online tool that allows you to find out which are the most frequent searches carried out in Spain and in the world. For example, you will be able to see the searches of the last hours or see the interest in a certain keyword over time. From here, it is easy to understand the potential of this tool, which is completely free.

Are you interested in getting to know him better? Perfect: in our guide you will find everything you need to know about what it is, what it is used for and how to use Google Trends Spain, showing you some useful examples. We also offer you a series of alternatives so that you can compare.

The definition in the introduction is pretty short, so let’s try to add a few more details. Google Trends is a online tool which collects data on search terms and topics based on searches made by users through Google. On the one hand, it can offer an overview of latest trend research. On the other hand, it monitors relative queries through a keyword. relative query for a query (Keyword).

But that is not all. In fact, it is also a tool that can be useful for both bloggers and SEO, that is, for those involved in planning a medium-term strategy to gain visibility in the SERP (search engine results page) with a web or online project.

We will clarify this last point in the next section, where we will explain in detail the usefulness of the tool created by the Mountain View giant for those who work in the world of digital marketing.

First of all, Google Trends is useful for know what people are looking for. Having access to this data helps, allowing for detailed sociological research or complex market analysis, among other things. In addition, it is a tool that can be used effectively during an election campaign to gain an advantage over the rival candidate.

However, it is also true that Google Trends is mainly used by those who write online content for newspapers and / or websites that specialize in a certain topic. In this case, Google’s free tool is useful for find current news or, in other words, the latest popular topics, although it serves to find more things.

As we mentioned earlier, this tool is an important resource for those who practice SEO (search engine optimization) and for those who work in the field of online marketing. Speaking of which, here is a short list of the benefits that Google Trends offers when doing a keyword research (keyword research):

  • Understand keyword search volume
  • Identify seasonal trends
  • Find related keywords to win the competition
  • Avoid using keywords with high search volumes but are no longer popular.
  • Optimize local SEO strategy
  • Improve your video SEO strategy

And after this first part dedicated mainly to a general knowledge of the subject, let’s finally take action. In the next chapter, we will explain how to use the online tool, as well as showing some concrete examples.

Using Google Trends Spain is very easy. To find out what the users’ interest is in a search term or topic in a predefined period of time, enter the keyword in the box under the heading «Find out what the world is looking for ”. Then click on the magnifying glass. The new screen shows a graph that shows the interest of the search term over time on a scale of 1 to 100. But there is more.

The central section titled “Interest by region”Shows the place where the selected term has registered the highest number of searches in the specified time period (set to 12 months by default). Also in this case, the values ​​are measured on a scale of 0 to 100. To change the country, click on the down arrow next to Spain (top left) and from the drop-down menu that opens, select that country that interests you the most.

If you wish, you can also refine the analysis further by setting “City” instead of “Region”. To do this, go to “.Interest by region ”. Then, click the down arrow next to Region and select the city option from the drop-down menu that opens.

The third and last section show two fields: Related topics and Related queries. The first shows the topics searched by the same users who entered the keyword chosen for analysis in the search engine. The second field, Associated Queries, instead shows the keywords searched by the users who wrote the query, reporting on trends.

Note: If you have questions about the terminology that Google uses to indicate one or more functions, you can seek help by clicking on the question mark (Help) for a comprehensive explanation immediately.

Compared to those already seen above, Google Trends also offers other options for a more complete analysis. Here is a list of additional features and a brief description of each:

  • Compare– Compare two or more different search terms and measure their values. To add a keyword, click Compare on the top screen and enter the keyword in Add a search term. To expand the comparison to three or more terms, click on the topic “Add comparison and repeat the operation.
  • Time course– Interest over time is set by default to «Last 12 months“, But nothing prevents you from setting another period. The available values ​​are last hour, last 4 hours, last day, last 7 days, last 30 days, last 90 days, last 5 years, 2004 – now. To change the default, click the down arrow next to “Last 12 months” and select the desired option from the drop-down menu that opens.
  • Category:: By default, Google Trends uses the option “All categories«. However, if you wish, you can refine your search by selecting a specific category from the list. For example, if you want to search for the term «Bitcoin“As a trend in Google, you can filter the results by setting“ Finance ”as a specific category.
  • Google ProductsOne of the most interesting Google Trends filters is the one that allows you to know the popularity of a keyword over time. It does this not only based on data from Google Search, but also on the company’s other products. You can also see a full description of Google Images, Google News, Google Shopping and YouTube Search.

Before going to the conclusions and pointing out the best alternatives to Google’s free SEO tool, we want to clarify one of the most important points for those who use the interface with Trends for the first time: read, or rather, interpret the graphs.

How to interpret a downline? Simply for what it is, that is, a decreased popularity of the query compared to other searches. This is a key concept that makes us understand what the difference is between trends and a classic keyword research tool.

This is one more confirmation of how Google Trends faithfully reports the user interest on a particular search term.

In this sense, just one last consideration: a decrease in the popularity of a topic. does not mean a decrease in the total number of searches. So when the bitcoin query graph shows a descending line, it doesn’t mean that people have stopped searching for bitcoin, it’s just not that popular anymore compared to other searches.

Finally, here are three alternatives to Google Trends that we suggest you consider, including, for example, additional tools:

  • Ubersuggest: Keyword Research and Analysis Tool by Neil Patel. It offers three free searches a day.
  • Exploding Topics – A site that captures future search trends based on reviews, conversations, and online searches. Applies to the US market only.
  • Answer The Public: the most complete portal to know the related keywords and especially the search queries that Google Suggests. The latter is also known as «automatic completion“.


Our guide ends here. How are you doing with Google Trends? Do you know of other better tools? For more information, see the Official Google Guide, where you can find more details about it.

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